Meet the new LifeLock plans: What’s changing and why it matters

What’s new?

We’ve launched new identity theft protection plans  — LifeLock Core, LifeLock Advanced, and LifeLock Total — with expanded credit monitoring, an automatic data-broker removal service, customer-friendly support options, and powerful resolution coverage if you do fall victim. Our new plans provide better protection against evolving threats to your data, identity, and money, including scam reimbursement packages that most banks or identity theft services don’t offer.

Here are the new features in our new LifeLock plans:

• Automatic data broker removal: All of our new plans include an automatic data broker removal service. This helps you identify and remove your personal data from public data broker websites, reducing your online exposure and minimizing your vulnerability to scammers and fraudsters.
• Scam support and reimbursement: LifeLock Advanced and LifeLock Total both offer personalized recovery support if you fall victim to a scam,¹ including reimbursement of up to $10,000 in eligible financial losses.
• 24/7 virtual assistant support: All our new plans offer immediate assistance from an always-on virtual assistant to help detect scams across your email accounts, phone, and web browser.
• Identity consultation: As a LifeLock Total member, you can kick off your protection through a consultation call with one of our U.S.-based identity theft specialists. Together, you can discuss how best to monitor your personal information and defend against identity theft risks.

And here are the features we’ve upgraded in our new plans:

• Financial monitoring: All our new plans include financial account monitoring, providing alerts if we detect suspicious activity like unauthorized charges. You can monitor up to two credit, checking, or savings accounts with LifeLock Core, up to five accounts with LifeLock Advanced, and unlimited accounts with LifeLock Total, including 401(k) and investment accounts.
• Credit monitoring: Our entry-level plan, LifeLock Core, includes two-bureau credit monitoring² for better coverage of financial fraud threats, including alerts of potentially suspicious changes, inquiries, or new accounts. Both LifeLock Advanced and LifeLock Total offer comprehensive three-bureau credit monitoring.
• Access to credit reports: Monthly credit reports and credit score updates are available on both LifeLock Core and LifeLock Advanced, while LifeLock Total offers daily updates so you can get a practically real-time view of your credit health.
• A refreshed experience: We’re updating the LifeLock app to make it easier to navigate and help you find the information you need. Important alerts appear higher up, the main dashboard is personalized, and lots of useful content is now accessible directly in the app. All of this offers more value to your LifeLock membership.

This expanded identity protection is a direct response to the evolving threat landscape and the increasing complexity of our financial lives. Whether you have simple financial needs or manage multiple accounts, investments, and assets, we’ve rebuilt LifeLock to evolve as your life and circumstances change, helping protect your finances from fraud and other hidden risks.

Meet the new LifeLock plans

With three plans tailored to different personal and financial needs — from essential identity theft protection to comprehensive fraud, scam, and identity theft coverage — we’ve simplified the decision-making process by providing better options that offer the right level of protection at every stage of your financial life.

You can start by protecting just one checking account, and as your financial life evolves, you don’t need to worry about the risks of opening more accounts, making investments, or purchasing a home, as LifeLock’s protection can grow with you.

LifeLock Core

Essential protection for your identity and finances.

Best for people early in their financial journey, with a mix of checking, savings, and credit accounts.

LifeLock Core is our new entry-level identity theft protection plan. It includes all the best features of LifeLock Standard, along with improved features like activity alerts for up to two financial accounts, two-bureau credit monitoring, a monthly credit report and score update, social media monitoring, an automatic data broker removal service, a 24/7 virtual assistant, and more.

LifeLock Core’s multifaceted protection against diverse identity theft and fraud risks includes:

• Identity alerts: Get alerts if we detect unauthorized use of your identity, dark web activity involving your information, data breaches, social media risks, and more. Automatically find and remove your information from public data broker sites to reduce your exposure.
• Credit and financial monitoring: Keep an eye on your finances with upgraded two-bureau credit monitoring and alerts of suspicious activity across up to two credit, checking, or savings accounts. Catch credit fraud, unauthorized transactions, cash withdrawals, and more.
• Identity fraud recovery: Help protect yourself against the worst consequences of identity theft with more than $1 million^† in reimbursement coverage following identity theft, including reimbursement for legal costs, financial losses, and personal expenses. Get support from a dedicated U.S.-based restoration specialist to recover your identity.
• Support: Access 24/7 member support if you need help with your plan, and immediate help from our virtual assistant, equipped with real-time scam detection capabilities.

LifeLock Advanced

Advanced coverage for your growing assets.

Best for people with growing finances including multiple credit and savings accounts, such as high-yield savings accounts (HYSA).

LifeLock Advanced expands your protection with enhanced monitoring and better reimbursement coverage. It includes all the best features of LifeLock Advantage, plus expanded coverage like three-bureau credit monitoring, an automatic data broker removal service, support from our 24/7 virtual assistant, up to $5,000 in reimbursement for losses suffered through a scam, and more.

Here’s just some of the powerful protection you’ll get as a LifeLock Advanced member:

• Identity alerts: Get alerts if we detect unauthorized use of your identity, dark web activity involving your information, data breaches, social media risks, and more. Automatically find and remove your information from public data broker sites to reduce your exposure.
• Credit and financial monitoring: Keep an eye on your finances with three-bureau credit monitoring and alerts of suspicious activity across up to five credit, checking, or savings accounts. Catch credit fraud, unauthorized transactions, cash withdrawals, and more.
• Identity fraud recovery: Help protect against the worst consequences of identity theft with up to $1.25 million^† in reimbursement coverage following identity theft, including reimbursement for legal costs, financial losses, and personal expenses. Get support from a dedicated U.S.-based restoration specialist to recover your identity.
• Scam recovery: Access tailored recovery support if you fall victim to a scam and get up to $5,000 in reimbursement for any financial losses you suffered, giving you a level of protection that banks don’t provide.
• Support: Get priority access to 24/7 member support if you need help with your plan, and immediate help from our virtual assistant, equipped with real-time scam detection capabilities.

LifeLock Total

Complete protection for diverse financial portfolios.

Best for people with a complex mix of financial accounts, investments, and property.

LifeLock Total provides our most comprehensive identity theft and fraud protection. It includes all of the same features that LifeLock Ultimate Plus contained, along with new features like an introductory identity consultation call with one of our U.S.-based identity theft specialists, scam support including up to $10,000 in reimbursement for financial losses, an automatic data broker removal service, and a 24/7 virtual assistant.

LifeLock Total provides all-in protection against identity theft and fraud, including:

• Identity alerts: Get alerts if we detect unauthorized use of your identity, dark web activity involving your information, data breaches, social media risks, changes to your property title records, phone takeover attempts, and more. Automatically find and remove your information from public data broker sites to reduce your exposure.
• Credit and financial monitoring: Keep an eye on your finances with three-bureau credit monitoring and alerts of suspicious activity across unlimited credit, checking, savings, and investment accounts. Catch credit fraud, unauthorized transactions, cash withdrawals, and more.
• Identity fraud recovery: Help protect against the worst consequences of identity theft with up to $3 million^† in reimbursement coverage following identity theft, including reimbursement for legal costs, financial losses, and personal expenses. Get support from a dedicated U.S.-based restoration specialist to recover your identity.
• Scam recovery: Access tailored recovery support if you fall victim to a scam and get up to $10,000 in reimbursement for financial losses suffered, giving you the protection that banks don’t provide.
• Support: Get an introductory call with one of our identity theft specialists, priority access to 24/7 member support if you need help with your plan, and immediate help from our virtual assistant, equipped with real-time scam detection capabilities.

Why we upgraded our plans

Identity theft and fraud are constantly evolving. AI and other new technologies make it easier for criminals to steal personal data, and scams are becoming more convincing and harder to detect.

These trends, coupled with the growing complexity of managing multiple personal and financial accounts, have led to record numbers of identity theft and fraud reports. According to the latest data, the Federal Trade Commission (FTC) received almost 6.5 million reports of identity theft, fraud, and other scams in 2024. And the most recent annual report from the FBI’s Internet Crime Complaint Center (IC3) shows that complaints in 2024 represented total losses of $16.6 billion.

The new LifeLock plans were developed to address this changing, potentially more threatening landscape. We listened closely to feedback from our customers about the need for a simple, easy to use, and more powerful set of tools to help protect their finances and sensitive data. Our new plans meet that goal, offering proactive protection, continuous monitoring, and restoration features.

Protection features like the Credit and Payday Loan Lock and automatic data broker removal service help you reduce your vulnerability to increasingly sophisticated fraud tactics. Comprehensive credit and financial account monitoring — including buy-now-pay-later alerts, 401(k) and investment account alerts, Dark Web Monitoring, and home title monitoring — notify you of suspicious account activity. And, if identity theft does occur, restoration support, including our Million Dollar Protection Package and new scam reimbursement coverage, helps you recover.

With a new LifeLock plan, you’ll be better equipped to defend against the evolving threats that scammers, fraudsters, and identity thieves pose, and it’ll be easier than ever to choose the level of protection you need.

Get LifeLock’s new and improved protection

Identity theft and fraud aren’t standing still, and neither are we. Our new plans offer powerful monitoring capabilities, proactive protection tools, and comprehensive customer support, so you can feel more confident in your defenses against scammers and fraudsters. Join LifeLock for our best protection yet, going beyond what banks provide.

FAQs

What if I’m already subscribed to LifeLock?

There’s nothing to worry about if you’re already subscribed to one of the previous LifeLock plans, whether it’s Identity Advisor, LifeLock Standard, LifeLock Advantage, or LifeLock Ultimate Plus. Your subscription will remain active and unchanged until the end of your term, and you’ll automatically renew on the same plan as usual. You can also choose to upgrade to one of our new plans.

What are the new LifeLock features?

New features available on the upgraded LifeLock plans include automatic data broker removal, up to $10,000 in scam reimbursement, and a 24/7 virtual assistant to help you detect scams in real time. The new plans also include credit and financial monitoring for visibility over identity theft and fraud threats across all tiers.

How is LifeLock Core different from LifeLock Standard?

LifeLock Core is our new essential identity and financial protection package, with two-bureau credit monitoring, a monthly credit report, and alerts for suspicious activity across up to two credit, checking, or savings accounts. It also gives you access to our new automatic data broker removal service and a 24/7 virtual assistant capable of real-time scam detection. LifeLock Standard is no longer available to purchase on our homepage.

How is LifeLock Advanced different from LifeLock Advantage?

LifeLock Advanced builds on the LifeLock Advantage feature set, with continuous three-bureau monitoring, alerts for up to five credit, checking, or savings accounts, a new automatic data broker removal service, and 24/7 priority support. It also includes LifeLock’s brand new scam protection capabilities, including guidance if you fall victim to a scam and up to $5,000 in reimbursement for financial losses. LifeLock Advantage is no longer available to purchase on our homepage.

How is LifeLock Total different from LifeLock Ultimate Plus?

LifeLock Total is the most comprehensive protection LifeLock offers, with a new automatic data broker removal service and scam protection capabilities, including expert guidance if you fall victim to a scam and up to $10,000 in reimbursement for financial losses. We’ve also introduced a new identity consultation feature, with one of our specialists helping you set up your account monitoring to get the most from your plan. LifeLock Ultimate Plus is no longer available to purchase on our homepage.

Can I still get a LifeLock family plan?

Yes, family plans are still available across all tiers. Our family plans allow you to expand your protection to cover two adults and up to five children, ensuring your entire family has a powerful defense against evolving identity theft risks, financial fraud, scams, and more.