LifeLock named in USA Today’s Best Customer Service 2026 list

USA Today, in partnership with research firm Plant-A Insights Group, has completed its most comprehensive analysis ever into which companies offer the best customer service in America. Over 21,000 companies were considered in the study, and LifeLock was placed among the top 250 service providers.  

The results of USA Today’s 2026 list of America’s Best Customer Service companies highlight what LifeLock customers already know: LifeLock has your back. Whether it’s 24/7 customer service for any question that comes up, or expert one-on-one recovery guidance from a U.S.-based specialist if your identity is stolen, LifeLock gives you the support you need, when you need it.

How America’s best customer service was decided

USA Today’s list of American companies with the best customer service was built on one of the largest independent customer service studies in the United States. The research started by analyzing a total of 21,000 brands across 45 categories before narrowing the selection down to a shortlist of around 7,100 companies who were evaluated in more depth.

To help ensure the rankings reflected real and recent customer experiences, USA Today surveyed more than 32,000 customers in late 2025 and drew additional data from more than 3 million customer reviews. Companies were rated based on their performance in seven core service areas:

• Friendliness
• Professional competence
• Customer service
• Availability
• Solution orientation
• Solution speed
• Transparency and reliability

Researchers at Plant-A used a proprietary scoring model to identify the top 750 performers overall, including the top 250 service providers, the group in which LifeLock was recognized.

Why LifeLock made it onto the list

If you become a victim of identity theft, the details can get messy quickly, and your stress levels can be impacted just as much as your finances. That’s where the importance of customer support comes in. There’s a stark difference between facing months or years of frustration attempting to recover your identity on your own versus having a dedicated expert there to support you through all the steps of the identity theft recovery process. And, most important, the latter option is a more likely pathway to a fast and full resolution.

As a LifeLock member, you’ll get a dedicated Restoration Specialist appointed to your case. They will help you coordinate with banks and creditors, take protective steps like placing fraud alerts and credit freezes, work through replacing key documents, and stay with you until your case is resolved. Instead of starting over with someone new each time you pick up the phone, you’ll have a single, knowledgeable partner to work through the mess with.

You’ll also benefit from LifeLock’s financial protection, which includes up to $3 million in identity theft coverage depending on your plan. This coverage can help you with eligible expenses like legal costs tied to resolving identity theft, lost wages from time spent dealing with the issue, fees to replace important IDs and documents, and unrecoverable lost funds from stolen accounts.

We’re so confident in our service that we offer a Restoration Guarantee — we’ll reimburse you for up to 12 months of your subscription payment if we can’t reinstate your identity to good standing. Plus, even if you haven’t fallen victim to identity theft, LifeLock provides 24/7 customer service and access to a virtual advisor for instant answers to questions about threats.

Get help that shows up when it matters

Identity theft can shake your sense of control over your life and finances. Monitoring and alerts help you spot trouble, but it’s the dedicated customer service, expert restoration support, and reimbursement coverage that make all the difference. When your identity is on the line, you need support you can trust. LifeLock gives you the identity theft protection you need to tackle identity theft threats with confidence.